Core Values and Vision

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Core Values and Vision

Our plans for the future


Overview

VISION:

To be among the top three financial institutions in ASEAN by the year 2020

CORE VALUES:

CUSTOMER FOCUS

  • Keep our customers No. 1, understand their needs, build a strong and lasting relationship with them, and make an effort to exceed their expectations
  • Provide the best "Customer Service Experience"
  • Practise customer-friendly processes
  • Walk that extra mile

TEAMWORK

  • Serving one another to achieve a common objective
  • Lend a helping hand
  • One RHB team with one RHB face
  • Working with each other

RESPECT

  • Treat others the way you would want to be treated
  • Be honest and sincere
  • Take responsibility for your actions
  • Express empathy and selflessness

INNOVATION

  • Innovation is the ability to see change as an opportunity - not a threat
  • Keep an open mind
  • Think up ways to enhance the lives of our customers and those around us
  • Apply the "Start, Stop, Continue" principle in all that we do

QUALITY SERVICE

  • Service which exceeds the expectation of our customers
  • Efficient, error-free, reliable and consistent
  • Take ownership of and accountability for what we do
  • Have the passion, commitment and drive to serve