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July 2008 RHB Banking Group Continues to Educate Children on Crime Prevention Johor Bahru, 17 July 2008 :The RHB Banking Group yet again continues to excel in its role as a caring corporate citizen by visiting 3 schools here for a presentation on their CSR Booklet – “Crime Prevention Tips for Kids” – a result of efforts by the banking group with the cooperation and guidance of the Royal Malaysian Police (PDRM), endorsed by the Ministry of Education. 400 students from SK Saint Joseph, SK (P) Sultan Ibrahim and SK Temenggong Abdul Rahman 1 were educated on crime prevention tips by the RHB Banking Group’s CSR team. Also present were representatives from the schools’ Parent-Teacher Association, District Police and District Education Department. The 12-page booklet, which was officially launched jointly with the Ministry of Education and the PDRM, contains a series of dos and don’ts that children can follow to ensure their own safety when out of sight of their parents, guardians or teachers. The tips are in two languages – English and Bahasa Malaysia – and illustrated with caricatures to make it more attractive to young children. A total of 150,000 copies of the booklet have already been distributed to 170 primary schools in urban areas across the country. “In this day and age when crime is growing increasingly rampant, it’s essential to teach our children the importance of their own safety and wellbeing. They are never too young to learn how to protect themselves, because no matter how much we try to be there for them there could always be that one time when circumstances could be beyond our control,” said En Akmal Baqi Mohamed Ariff, Head of Group Corporate Communications, RHB Banking Group. This effort to create awareness amongst children is part of the RHB Banking Group’s CSR programme called “Missing Children – Reuniting Families” that was launched in collaboration with the PDRM on 23 July 2007. Under the CSR programme, RHB Banking Group will use its resources, specifically its network of about 180 branches nationwide, to disseminate information about missing children by distributing leaflets and posters. The advertisements in the newspapers also come under this endeavour. The philosophy of the CSR programme is to create and instil positive social values that not only to the Group’s employees, but to the society as a whole. The programme also seeks to embark on initiatives that will have a positive impact on the community at large transcending cultural and religious differences. This is the fifth stop after Kuala Lumpur, Selangor, Kota Kinabalu and Penang, with visits to Kuantan and Kuching to follow. The CSR roadshow was launched in February 2008 and is expected to run until August 2008. Issued on behalf of RHB Bank Berhad by Group Corporate Communications Division, RHB Capital Berhad. For more information, please call Eza Dzul Karnain at 012-3420060 or 03-92802552  |
