"Winning as ONE" - Internationally acclaimed speaker Ron Kaufman inspires RHB Bank to strive for excellence in customer service

Kuala Lumpur, 2 July 2003-RHB Bank Berhad (RHB Bank) knows what it takes to be the best. And for them, the key is to provide the best in customer service. To help them achieve this, RHB Bank has enlisted quality service guru Ron Kaufman to motivate and inspire RHB Bank employees in their "Winning as ONE" seminar.

The two-day seminar was held exclusively for RHB Bank employees at Putrajaya Marriott Hotel from June 20 to June 22. The seminar aimed to instill among the employees the importance of providing high quality service to their customers and to emphasize RHB Bank"s commitment towards customer care.

Dato" Ali Hassan, Chairman of RHB Bank, said, "We are delighted to have Mr. Kaufman here as he is an incredible motivator and one of the world"s leading experts in helping companies achieve superior service. RHB Bank has always emphasized the importance of customer service to our employees. Our investment in this seminar reflects the commitment of RHB Bank and our staff towards our customers. I hope that through this seminar, our employees will be inspired to provide our customers only the best service."

Mr. Kaufman agrees, saying that "the "Winning as ONE" seminar demonstrates RHB Bank"s commitment to achieving the highest levels of service. This commitment to service embraces all customers with a proactive culture of caring, integrity and speed, while providing the finest range of financial products to meet customers" changing needs."

The seminar took the RHB Bank employees through a series of invigorating workshop sessions on exciting topics such as understanding customer needs, fostering a service oriented organisational culture, building powerful partnerships and developing a service mindset.

In today's competitive financial services environment, what truly differentiates any organisation, is the value of customer service, and the powerful partnerships that are established between the client and the bank. RHB Bank recognises this important quality, and prioritizes customer service as the mark of distinction that will differentiate them.

He added, "In this "Winning as ONE" special event, RHB Bank brings together key staff and management team members from every division: from corporate, commercial and consumer divisions, from branches, headquarters and back office and from every part of the country. "Winning as ONE" is a powerful launch of the theme "Sales = Service = Sales", highlighting the bank"s passionate commitment to grow market share by providing extraordinary customer service."

Kaufman also believes that the timing is right for RHB Bank to take the initiative to start giving customers the best service they deserve because the success of an organization depends on the quality of the service they provide.

"I have been visiting and working in Malaysia since 1990 and have seen the country through many changes. I believe right now is the critical time when all companies in all industries can differentiate themselves from their competitors by providing excellent customer service. RHB Bank"s timing for this "Winning as ONE" seminar is ideal. It is the right direction for the right bank with the right team - at just the right time," he concluded.

The participants recognised that Kaufman has helped them realise how important it is to practise a customer service oriented work culture. Romina Talib of Internet Banking says Kaufman has helped to "make me realise that a lot needs to be done to improve our sales and service to customers".

"We also need to improve our service to other departments, and not just the ones we are supporting but the ones we count on for support as well," she adds. "Kaufman made me see that I am the change agent that is going to make all the difference."

Kaufman is a much sought after international speaker and motivator for partnerships and quality service. He has helped many organizations around the world achieve superior service, increase customer loyalty, create strong partnerships and building winning teams. His many clients include multi-national companies, government agencies and industry associations from various fields such as finance, manufacturing, entertainment, tourism, hospitality, retailing, professional and medical services and transportation.

As the main sponsor, RHB Bank is proud to bring back Ron Kaufman to Malaysia for a full day session entitled - "UP Your Service 2003!" - on 9 October, 2003 at Sheraton Subang Hotel, Grand Ballroom. For more details, please contact Synergyentire Sdn Bhd, Ms. Doris Chua at 012 322 5707.

Issued by : Ogilvy Public Relations Worldwide Sdn Bhd
On Behalf of : RHB Bank Berhad
For further information, please contact Chong Ee Rong at Tel: 03-2718 8267 or Usha Veerasamy at Tel: 03-2718 8271 or fax at 03-2710 6966