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  August 2003
 

RHB BANK LAUNCHES The EVO MASTERCARD

Kuala Lumpur, 20 August 2003-RHB Bank Berhad ("RHB Bank") launched today the EVO Mastercard, a credit card for the new generation of young Malaysian professionals. Popular local VeeJay Zalia, voted one of the top 5 most beautiful female personalities in Malaysia, received the first EVO Mastercard from RHB Bank Chairman, Dato' Ali Hassan.

Speaking at the EVO Showcase, Peter England, Head of Consumer Banking said, "Consumer banking is an important growth engine for the bank. In addition to being one of Malaysia's Top 3 home loan providers, the bank has significantly increased our wealth management offerings particularly in unit trusts. Credit cards represent yet another revenue opportunity for consumer banking."

He added "In line with the RHB Brand promise "We'll Help You Get There", we are looking at catering to the banking needs of a broad range of customers including young professionals just starting out on their career or building their first homes. This is a priority group and our intention is to provide financial assistance and means for young Malaysians to make that start in life. The EVO card was designed with the needs of the young and the "young at heart" in mind. The EVO Mastercard is just a bold example of how we have evolved with our customers as their financial needs change."

The sleek, futuristic design of the translucent EVO Card spots a strong metallic black and is guaranteed to create a distinctive trendy appeal. The EVO is embedded with the silver palladium, the only one of its kind in Malaysia. Silver Palladium was chosen specifically to match the look and feel of the EVO. This chip will be EMV certified and support a chip based SMART Rewards program in the coming months. The EVO Mastercard is RHB Bank's trademark credit card for the "happening" crowd. EVO is the evolution from just a piece of plastic to a designer card for the young and young-at-heart.

EVO card members will be able to enjoy:

  • EVO Rates for the EXCLUSIVE "The One Ring" from the motion picture, The Lord of the Rings; Return of the King. Every 3rd successful principal EVO applicant will receive the EXCLUSIVE "The One Ring" free, worth RM188/-
  • Free WHOOPS! downloads
  • Smart Pay an auto pay monthly programme
  • Smart Move for balance transfer at attractive rates
  • Smart Installments at 0% interest for that cool and "must have" gadgets
  • Smart Discounts at participating merchants
...and much, much more...

The RHB Bank EVO Mastercard Showcase will be held at Centre Court, Mid Valley Megamall from 20 to 24 August in line with the Mega Sales Carnivals. Cardmembers who sign up during the showcase promotional period can expect to receive exclusive offers such as FREE cash vouchers, mobile downloads and many other exciting prizes.

For more information on the EVO card, please feel free to contact us at our Customer Call Centre/ Phone Banking at (03) 9206 8118.

 

 

Issued by : Ogilvy Public Relations Worldwide Sdn Bhd
On Behalf of : RHB Bank Berhad
For further information, please contact Chong Ee Rong at Tel: 03-2718 8267 or Usha Veerasamy at Tel: 03-2718 8271 or fax at 03-2710 6966

 
 
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