RHB Banking Group promotes saving with new deposit product

Kuala Lumpur, 30 October 2007The RHB Banking Group has launched a new deposit product - MaxCa$h Account. A flexible 3-in-1 account that comprises savings, current and fixed deposits, MaxCa$h Account offers high interest rates to help account holders maximise their earning potential.

Unlike conventional fixed deposit accounts, MaxCa$h Account offers customers the flexibility of withdrawing their money at any time without forfeiting the interest earned, which is calculated on a daily basis to give account holders flexibility and more savings.

One of RHB Bank's range of deposit products, MaxCa$h Account is ideal for those who are looking for attractive short-term deposit investment and those who may need immediate disposable cash.

"The MaxCa$h Account enables you to maximise your earning potential by giving you an interest rate of 3% per annum. By offering interest as high as Fixed Deposit rates, the RHB Banking Group sees this as an account that will encourage more Malaysians to save," said Head of Investment Services and Liabilities Ms Angela Christine Tan.

In line with the RHB Banking Group's effort to promote convenient banking, MaxCa$h Account holders will enjoy easy access to their accounts via the ATM, RHB PhoneBanking, Internet Banking as well as through RHB's Cheques and Cash Deposit Terminals. Apart from that, MaxCa$h Account comes with a cheque book facility to facilitate payments by cheques.

"We are definitely looking at introducing more innovative products in the near future to meet the needs of all our customers," said Ms Tan.

To generate response, the RHB Banking Group will reward customers who sign up for the MaxCa$h Account before 30 November 2007 with a range of attractive early bird gifts and interest rates as high as 3.1% p.a. In addition, customers will have the opportunity to participate in the simple MaxCa$h Account "SMS & Win" contest and enjoy great prizes ranging from complimentary vouchers to technology gadgets.

The Bank is actively promoting MaxCa$h Account through a full-fledged advertising campaign that encompasses newspaper and magazine ads, radio commercials, billboards, mobile car ads, below-the-line collaterals and consumer-driven promotions.

On top of these campaigns, a special event - "Customer Deposit Day" - will be organised at selected RHB Bank branches throughout the country. During the event, which will be held on different days at different branches, MaxCa$h Account will be featured. Customers who attend the event will receive some door gifts.

By implementing a comprehensive advertising campaign and other promotional activities, the RHB Banking Group aims to target a 20% increase in its deposit growth.